In the age of social media, the carefully crafted analyses of reviewers are usually overshadowed by the opinions of our peers. Gaming magazines, which would’ve acted as people’s primary buying guides in the past, are losing readers. For example- GamesMaster magazine, a publication I myself used to occasionally read, has seen reader numbers drop from 28003 to 23313 throughout 2011. There are also issues regarding the trustworthiness of some reviews- there have been examples of developers bribing journalists to give their games better ratings.
No holiday is complete without a magazine your mum bought you for the journey.
The problem with objectively reviewing games and rating aspects of them is that it makes us take their word as fact, when their judgement will always be to some degree their personal opinion. This is more an issue with amateur reviewers though, those without a sense of what the most important factors are with each individual game. Objectivity is pretty important for sales, but mainly because it lets you calculate exactly what you want from a game. A reviewer may say that a game is flawed in some areas, but if you’re looking to get something else from the game then why disregard it over those things?
Without objectivity how would the games be rated? By how fun they are? What if the reviewer just didn’t like that kind of game? There is a somewhat new form of games journalism attempting to give readers an idea of how games play, and it is dubbed, unsurprisingly, ‘New Games Journalism”. It’s more or less telling stories involving their experiences with playing the game. It can make for an interesting read, though some examples give a better sense of what they are playing than others. For example, I just read two different NGJ-style articles, one called ‘Bow, Nigger’ which gives some interesting social commentary regarding racism, fair play and justice, and ‘Saving Private Donny’, a story with themes including the inability to control the influences of children to and the relationship between war in videogames and real-life conflicts. Both were quite enjoyable reads, but whereas the former was clearly about Jedi Knight 2, and gave a great description of the gameplay, I found Saving Private Donny to focus far too little on the actual game. Seriously, I read the thing about an hour ago and I already can’t remember what game it was even about. But I guess that’s not the point, I mean as long as it’s entertaining, people will read it and the writers will get their money? The game devs will lose out though. If you want to write a story then don’t pass it off as a review.
If I were to write about a game (seeing as I haven’t done so as of yet) I’d try to take an objective approach, but I’d have to be subjective in some areas. If a game gets me particularly excited I’m going to want to explain why, even if I know that another person playing the game won’t necessarily agree. My hope is that other people would empathise with my points and understand my experiences with the game rather than just what the game is.
So yeah, I’d say balance of objectivity and subjectivity is what makes for the most interesting read. They have to be clearly defined of course- no passing off opinion as fact.